The lingering impact of awareness is fascinating and underappreciated. It takes advantage of the familiarity effect. It would be fun to measure. Buy the cheape

The lingering impact of awareness is fascinating and underappreciated. It takes advantage of the familiarity effect. It would be fun to measure. Buy the cheapest add to get your brand seen by as many people as possible in a market, and then spend on the highest intent keywords. See what it does to total ROI.