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I’m a fan of using ads to accelerate growth, but you don’t have to. I bet most profitable side projects got there without ads. And you probably shouldn’t spend
by ryanwaggoner 6y ago
I’m a fan of using ads to accelerate growth, but you don’t have to. I bet most profitable side projects got there without ads. And you probably shouldn’t spend money on ads in the early days, for a bunch of reasons. In general, I’d focus on organic growth channels to start with and only switch to ads when you have that working, you have revenue that’s growing, churn isn’t too high, etc.
- tiborsaas 6y agoI know I don't have to, but I don't know how to get to these organic channels. Tried Instagram audience building, but got bored with it, zero sales. I also can't hire a marketer since they will probably just want to spend $ on ads and the circle closes. It's not SAAS, but e-commerce.