There's no secret about declining ad revenue on youtube. There was an 'adpocalypse' and most small yotubers at some point or another discuss their revenue. The

There's no secret about declining ad revenue on youtube. There was an 'adpocalypse' and most small yotubers at some point or another discuss their revenue. The best money doesnt come from google, but instead advertising products off the back of your own credibility inside the video and building exposure to other businesses you run. Youtube's ad free plan has been bought by people who want to watch music videos on their phone without draining all the battery. The plan and app makes youtube videos keep playing when you close your smartphone display. Making money off content has always been about controlling the platform like cable companies and music companies have done for decades. Eventually youtube will be both, better premium content is starting to converge behind paywalls and the free stuff is advertising in itself for its own channel. I dont think youtube will have sustainability problems in the long run. Do you want the free stuff? Apart from low overhead tech services, most of it was crap. Tv quality channels on every obscure topic I could want have sprung up because of the money making potential. Most creators listen to their audience and react or die off when customers dont get what they want. What more do you want for the youtube dollar?