Is the total amount being spent on online advertising more than the total amount that was being spent on advertising in general, in say the 90s? If so, what do

Is the total amount being spent on online advertising more than the total amount that was being spent on advertising in general, in say the 90s? If so, what does it mean for all of those dollars to be more effective? Does that mean that today's average net user is now subscribing to three different car insurance plans, because of how effectively they've been advertised to?