Yeah. In particular, Joel's blog is essentially a giant ad for everything Fog Creek makes. Not that that's a bad thing -- I tried Fogbugz because I found it t

Yeah. In particular, Joel's blog is essentially a giant ad for everything Fog Creek makes. Not that that's a bad thing -- I tried Fogbugz because I found it through Joel, was willing to give it a try because I thought highly of his writing, and I'm a happy customer. Still, Joel monetizes his blog by indirectly selling software, not by being gauche and slapping adsense all over the place.