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> There are essentially 4 rules for effective advertising The original sin, as pmarca put it, is advertising. All you need to know to realize that this is a b

by maram 6y ago

> There are essentially 4 rules for effective advertising The original sin, as pmarca put it, is advertising. All you need to know to realize that this is a bubble is to look at how Youtube keeps asking you to subscribe for their ads-free plan. Google know it, but it’s too late for them...switching users from “products:through selling their data” to “subscribers:who pay for services” is going to be hard to sustain. Hard because google is now competing with others for a reputation, which they already know they have a serious problem with. Paul Graham tweet from last month “When I bought extra space for GMail, I got logged into a "google account" that I'm logged into even when I do searches. Searches are much slower logged in. And I'm not sure if I can log out without logging out of GMail Solution: Use duckduckgo.com for search.” https://twitter.com/paulg/status/1248207051542745089?s=21 https://twitter.com/paulg/status/1248207051542745089?s=21 Jack tweet from last year “I love @DuckDuckGo. My default search engine for a while now. The app is even better!” https://twitter.com/jack/status/1199783221162053633?s=21 https://twitter.com/jack/status/1199783221162053633?s=21 And this comment on hacker news that was doing astroturfing for Google two months ago https://news.ycombinator.com/item?id=22383746 https://news.ycombinator.com/item?id=22383746 Internet has gone mainstream, globally. No one can live without an email or a social network! Customers are now ready to pay for all the services they used to enjoy for free. I wish App.net was still alive.

friendlybus 6y ago
There's no secret about declining ad revenue on youtube. There was an 'adpocalypse' and most small yotubers at some point or another discuss their revenue. The best money doesnt come from google, but instead advertising products off the back of your own credibility inside the video and building exposure to other businesses you run. Youtube's ad free plan has been bought by people who want to watch music videos on their phone without draining all the battery. The plan and app makes youtube videos keep playing when you close your smartphone display. Making money off content has always been about controlling the platform like cable companies and music companies have done for decades. Eventually youtube will be both, better premium content is starting to converge behind paywalls and the free stuff is advertising in itself for its own channel. I dont think youtube will have sustainability problems in the long run. Do you want the free stuff? Apart from low overhead tech services, most of it was crap. Tv quality channels on every obscure topic I could want have sprung up because of the money making potential. Most creators listen to their audience and react or die off when customers dont get what they want. What more do you want for the youtube dollar?
zozbot234 6y ago
> And this comment on hacker news that was doing astroturfing for Google Except that the mod reply also links to other astroturfers doing the exact same thing. Astroturfing is everywhere it seems.
RestlessMind 6y ago
> Customers are now ready to pay for all the services they used to enjoy for free. I find it very hard to believe this. Do you have any sources to back this?

by maram 6y ago

friendlybus 6y ago

There's no secret about declining ad revenue on youtube. There was an 'adpocalypse' and most small yotubers at some point or another discuss their revenue. The best money doesnt come from google, but instead advertising products off the back of your own credibility inside the video and building exposure to other businesses you run. Youtube's ad free plan has been bought by people who want to watch music videos on their phone without draining all the battery. The plan and app makes youtube videos keep playing when you close your smartphone display. Making money off content has always been about controlling the platform like cable companies and music companies have done for decades. Eventually youtube will be both, better premium content is starting to converge behind paywalls and the free stuff is advertising in itself for its own channel. I dont think youtube will have sustainability problems in the long run. Do you want the free stuff? Apart from low overhead tech services, most of it was crap. Tv quality channels on every obscure topic I could want have sprung up because of the money making potential. Most creators listen to their audience and react or die off when customers dont get what they want. What more do you want for the youtube dollar?

zozbot234 6y ago

> And this comment on hacker news that was doing astroturfing for Google Except that the mod reply also links to other astroturfers doing the exact same thing. Astroturfing is everywhere it seems.

RestlessMind 6y ago

> Customers are now ready to pay for all the services they used to enjoy for free. I find it very hard to believe this. Do you have any sources to back this?