I worked for a company committed to managing their own DCs for cost. The idea of a big B2B contract with a cloud provider was frequently tossed around, but neve

I worked for a company committed to managing their own DCs for cost. The idea of a big B2B contract with a cloud provider was frequently tossed around, but never manifested. Our server demands were high. In Ad-Tech, we needed incredibly low latency which required thousands of bare-metal server boxes. Our servers also processed nearly 300 _billion_ transaction each day, each one in around ~50ms. This generated petabytes of data, used tons of bandwidth, and required many servers. leasing bare-metals and a warehouse was cheaper.