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Double-blind methodology would work great on that scenario. Campaign manager to sales team: we did two experiments in cities A and B. We won't tell you what we
by alain94040 6y ago
Double-blind methodology would work great on that scenario.
Campaign manager to sales team: we did two experiments in cities A and B. We won't tell you what we did. Go look at the sales numbers, and tell us if you see improvements in sales in those cities. Then we can share what we actually did.
- jakear 6y agoReally ought to be three cities, else any natural differences between the two may be incorrectly attributed to the experiment. With three you can ask the reviewer to find the odd one out.
- ryanwaggoner 6y agoSales teams are likely to have at least a vague idea of the marketing going on in their city.