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I would call this upselling rather than advertising. You can only do that if you have already established a distribution channel to your clients and I would gue
by jcfrei 6y ago
I would call this upselling rather than advertising. You can only do that if you have already established a distribution channel to your clients and I would guess a large part of advertising is intended to create such a first channel.
- toast0 6y agoThis example is more crossselling than upselling. Upselling is when you come for one thing and leave with the bigger thing. Crossselling is more about you having one thing and using that relationship to sell you something else.