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Look at all the biggest spenders in Advertising: most of them are all big brand advertisers where proving ROI is nearly impossible. In that type of environment
by thorwasdfasdf 6y ago
Look at all the biggest spenders in Advertising: most of them are all big brand advertisers where proving ROI is nearly impossible. In that type of environment, in the absence of a good ROI calculation, a lot of BS can prosper.