I made a simple model using churn, referral, paid ad spend. In any scenario where Churn > Referral -> Ads are a trap. If Churn < Referral -> Ads are a halfw

I made a simple model using churn, referral, paid ad spend. In any scenario where Churn > Referral -> Ads are a trap. If Churn < Referral -> Ads are a halfway decent accelerator. Challenge is you can not really determine if Churn < Referral as long as you run ads. I wrote about it here if someone is interested https://medium.com/@franz.enzenhofer/ads-are-a-trap-80df01d2fbaf?source=friends_link&sk=ed2680c921a7bb5a0b147b44a9a14b1e https://medium.com/@franz.enzenhofer/ads-are-a-trap-80df01d2... (free to read medium link, will migrate away from medium soon)