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That's the problem... I'm currently doing a Brother hackathon and have started noticing brother ads as I browse into and out of their developer documentation.

• toast0 7y ago
  Retargetting is the name for what you're seeing. The idea is that you were looking at their products, but didn't buy, and a reminder might help close the sale. The ROI on these seems to be pretty high, so the bid prices are higher than a lot of other ads you might see. Especially for larger dollar items (if you look at cars, you're going to see way more car ads than normal for about 3-6 months, regardless of if you bought a car or just stopped looking ... the ad networks don't know if you converted).
  • ashtonkem 7y ago
    Cars are slightly different. The purpose of car advertising is to build a brand loyalty that affects your next purchasing decision. This is super important since cars are something most people will buy repeatedly over their lifetime. Compare that to where I bought my wife’s engagement ring, who still advertises to me 6 years later. Statistically the chance of me becoming a repeat wedding jewelry buyer is low based on my demographics, while the bids on wedding jewelry ads are very high. I suspect they’re throwing a lot of their money away on those ads.