3 ms·
That's the case for a lot of FMCG marketing - the aim isn't to drive immediate conversion, but to be so pervasive you take up all of the possible mental capacit
by wastedhours 6y ago
That's the case for a lot of FMCG marketing - the aim isn't to drive immediate conversion, but to be so pervasive you take up all of the possible mental capacity a user has for (example) a "cola brand".