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I spent three years "managing upwards" on that point. Was like a breath of fresh air when I got a manager who listened in that way - he needed some education, b

I spent three years "managing upwards" on that point. Was like a breath of fresh air when I got a manager who listened in that way - he needed some education, but soon came around and pushed our media agency to stop BS-ing us. Oddly, up to that point I was senior enough to daily manage the budget, but not senior enough that my opinion on what to do was taken seriously. We're talking > 50% wastage, so I just didn't do my job in the end and stopped providing the creative for the wastage part, saved money, made no difference to the end result. Never underestimate how so much of bad advertising is because of clueless people in the chain of command.

jlbnjmn 6y ago
> Never underestimate how so much of bad advertising is because of clueless people in the chain of command. Hello fellow person with in-house advertising experience.
bryanmgreen 6y ago
> Oddly, up to that point I was senior enough to daily manage the budget, but not senior enough that my opinion on what to do was taken seriously. Good freaking lord you hit the nail on the head here about most of marketing career! Then you get in trouble because your boss's boss wants better ROI and blames YOU for an overextended budget because you manage the money, but you just have to sit there and take the blame because your immediate boss won't budge on the strategy. Thankfully I've moved up, but I feel that pain so bad.