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Good online advertisement is very effective. My friend worked in online gaming, similar to Zynga. Their strength wasn't in the games itself, because they mostl
by ping_pong 6y ago
Good online advertisement is very effective.
My friend worked in online gaming, similar to Zynga. Their strength wasn't in the games itself, because they mostly ripped off other games. It was in their advertising channel. They had around 10M active users and whenever they had a new game out, they would advertise it to their existing customers, and they would get instant users for their new games. Not 100% conversion, but enough to get traction.
By having their own home-grown advertising network, they didn't have to spend money on Google or Facebook ads, the could just milk their existing channel. I think things like this are pretty effective once you have things up and running, because it's free.
- gbrindisi 6y agoIsn't this kinda the same of what the article is explaining with selection bias?
- lostgame 6y agoWell, I think they’re corroborating the article with a relevant anecdote, which is fair.
- ambicapter 6y agoIsn't that just "branding"?
- jcfrei 6y agoI would call this upselling rather than advertising. You can only do that if you have already established a distribution channel to your clients and I would guess a large part of advertising is intended to create such a first channel.
- toast0 6y agoThis example is more crossselling than upselling. Upselling is when you come for one thing and leave with the bigger thing. Crossselling is more about you having one thing and using that relationship to sell you something else.
- asdff 6y agoWhich is how you should do it. A hammer seller should buy ad space on contractor or tradesmen forums, and not waste money on targeted advertising that is far more dubious and generally disdained by the population.
- Waterluvian 6y agoI think the entire article is putting a case together against this religious like thinking. We need numbers, not anecdotes.
- rchaud 6y agoWhat were the demographics for the game's audience? If they skewed towards younger users, as many games do, then a high conversion rate would be par for the course, as kids aren't as discriminating on what they'll click on.