My two cents: that's part of the game in today's marketplace. It's pretty difficult to 'disrupt' firmly cemented market footholds and play with the big boys wit

My two cents: that's part of the game in today's marketplace. It's pretty difficult to 'disrupt' firmly cemented market footholds and play with the big boys with seemingly endless streams of capital (though it certainly is possible, tech is more notorious for this than most industries, though highly improbable). You really want to lock down some strategic IP that stands in the path of a behemoth and hope they'll want to aquire it under their growth goals or attempts to stomp out potential competitors (by throwing money at them and not through litigation or other paths). The big boys win because they buy out proven effective solutions/IP and models while failed startups eat the market high-risk exploratory costs.