You can see this attitude in Apple. They sell their products at relatively high prices. You can always hear it from Steve Jobs: we're not gonna produce crap tha

You can see this attitude in Apple. They sell their products at relatively high prices. You can always hear it from Steve Jobs: we're not gonna produce crap that sell cheap. When you think you're desperate for money, you become cheap, and you will produce garbage. I think it's also why 37signals has this mantra about always saying No to feature requests. They're not desperate for more customers; they'd rather make a top notch product instead.