Raymond Loewy coined a phrase for this, wrote whole books about it Most Advanced Yet Acceptable (MAYA) https://www.theatlantic.com/magazine/archive/2017/01/wh

Raymond Loewy coined a phrase for this, wrote whole books about it Most Advanced Yet Acceptable (MAYA) https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/ https://www.theatlantic.com/magazine/archive/2017/01/what-ma...