> Many reasons, but a key one is that people are now paying for TV directly This is an insignificant reason. People paid for cable TV and were soon shown ads.

> Many reasons, but a key one is that people are now paying for TV directly This is an insignificant reason. People paid for cable TV and were soon shown ads. Even people who pay to see movies are shown ads before the movie and during movies via product placement. Hulu makes great shows but sells ads more highly targeted than any broadcast channels. The biggest reason for the current golden age is that streaming services don't have to try to create the most broadly appealing content to fill the most valuable timeslots and can instead cater to each viewer's tastes directly. Breaking Bad was a great show before it got on Netflix, but it wasn't a hit until wide on-demand streaming availability helped it find its audience. Tiger King is the kind of hot garbage that would normally get an afternoon time slot on a second tier cable channel, but making it available on demand turned it into a megahit.