> They simply want to better target their offerings to their customers They can do it without the cookie notice. For example, Amazon can track what I'm looking

> They simply want to better target their offerings to their customers They can do it without the cookie notice. For example, Amazon can track what I'm looking at on their site and what I'm buying and store it to their database. They can use this information to offer me what they think I'll like. Also, another user-friendly approach would be for a site to ask me to select categories/topics that I like. Whatever it is, GDPR gives me a right to export the data, review it, and ask for it to be deleted if I don't want the site to have it anymore. No need for cookies in this scenario. What they need cookies for is when one site wants to track what I do on other sites. > allow for you to keep items in a shopping cart This is a functional cookie and there's no need to ask for consent to store a shopping cart. This is just a perfidious argument that data tracking companies use to ridicule the law. > Could it simply be that, most businesses put cookie popups on their sites because they don't want to get fined? Not because they are embroiled in an elaborate scheme to undermine the law? Not because they are embroiled in an elaborate scheme to undermine the law? The law is very clear about when you need to ask for consent and when you don't need to ask for consent. Most sites implement it in a wrong way, many of them use deliberate dark patterns, for example, when you deny cookies you get a loading spinner that spins for a couple of minutes. These are all attempts to condition the user into avoiding pressing the "slow" button.