It's a great book if you want to understand bayesian modeling in detail. Its not 'dry' as in boring - it's an interesting read. If you want something less tech

It's a great book if you want to understand bayesian modeling in detail. Its not 'dry' as in boring - it's an interesting read. If you want something less technical then read Gelman and Hill 'Data Analysis Using Regression and Multilevel/Hierarchical Models', which is also great. More for scientists than statisticians, I'd say.