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Work email addresses are considered personal data under GDPR https://www.cognitivelaw.co.uk/gdpr-issues-do-work-emails-count-as-personal-data/ https://www.cogn

• Quanttek 6y ago
  However, b2b marking may be allowed under the GDPR. Form your link: > Recital 47 of the GDPR states that “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest”. However, if you intend to rely on legitimate interest rather than consent, you will need to apply the following three-part test: > 1. The purpose test: Are you processing personal data in pursuit of a legitimate interest? > 2. The necessity test: Is the processing proportionate to achieving your aims? > 3. The balancing test: Is your legitimate interest overridden by the rights of the person whose data you’re processing?
  • cosmodisk 6y ago
    This is the correct answer for B2B emails in Europe.