InCase already did that, prior to the iPad2 announcement (just so you don't believe InCase stole Apple's idea). Rather it looks like Apple took InCases's idea

InCase already did that, prior to the iPad2 announcement (just so you don't believe InCase stole Apple's idea). Rather it looks like Apple took InCases's idea and improved on it. Although in some ways, the InCase version seems better (using the strap to hold the iPad would be useful for a lot of work scenarios). http://www.engadget.com/2011/03/03/apple-ipad-2-smart-cover-vs-incase-convertible-magazine-jacket http://www.engadget.com/2011/03/03/apple-ipad-2-smart-cover-...