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Thank you. I can't really fathom why the BBC would not think to link to the _actual_ source of this news.
by sjroot 6y ago
Thank you. I can't really fathom why the BBC would not think to link to the _actual_ source of this news.
- jseliger 6y agoThe BBC, like a lot of news orgs, wants to maximize advertising impressions, and the way to do that is to keep almost all links pointed to itself. A link to the more substantive source is a reader lost.
- SeaSeaRider 6y agoRather, the BBC is a socially conservative institution and does not want to be responsible for the content of external links.
- Barrin92 6y ago>The BBC, like a lot of news orgs, wants to maximize advertising impressions the BBC is to a large degree publicly funded and a public service broadcaster, and advertisements are only shown outside of the United Kingdom. IIRC over 75% of their funding comes from British license fees, most of the rest from licensing their content to third parties outside of the UK under a separate commercial branch.