Being able to predict ride demand, optimal routes, and pricing on the fly seems like a complicated enough of a problem that it would both require a lot of engin

Being able to predict ride demand, optimal routes, and pricing on the fly seems like a complicated enough of a problem that it would both require a lot of engineering and provide enough value over just a 'physical service company'. I certainly enjoy using Uber and Lyft over Taxis, and when I travel for business I never rent a car these days where as I would always rent a car when confronted with the alternative of dealing with Taxis. Do you think i'm overestimating the advantage the software brings to the experience?