The $999 Stand was a publicity stunt, to get people and outlets talking about Apple and maintain its apparent status as a "luxury brand" (which it's not, it's a

The $999 Stand was a publicity stunt, to get people and outlets talking about Apple and maintain its apparent status as a "luxury brand" (which it's not, it's a consumer brand, albeit a slightly expensive one). But if MSFT is going for the same thing with something that's actually meant to be useful like a dock, they're just being stupid. No one views MSFT as a luxury brand anyway.