That still doesn't change the proposition from the consumer side. I can do this thing with a fixed cost, and there are plenty of free shorteners out there. Just

That still doesn't change the proposition from the consumer side. I can do this thing with a fixed cost, and there are plenty of free shorteners out there. Just because you've invented a way to have recurring costs on your end doesn't mean your product can justify it in the market. If the product is analytics then it should be clear that's what people are paying for, instead of the logo bit. People searching on the internet will hit your page expecting the first thing it's marketed towards, and associate the pricing with that.