3 ms·

I wonder if in a long run this actually injures the brand.

• TheSpiceIsLife 6y ago
  Maybe demand increases as the price increases? A Veblen good is a type of luxury good for which demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. A higher price may make a product desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own. https://en.wikipedia.org/wiki/Veblen_good https://en.wikipedia.org/wiki/Veblen_good
• squnch 6y ago
  I think it does if the product isn't seen as best-in-class. I mean, whichever kind of fanboy you are, you have to agree that a late-model iPhone is an absolutely excellent phone. That's a different question from whether it's worth the money. I am guessing that these wheels are also excellent but that Apple hasn't communicated that well. They don't talk about how these wheels are great. They just say that they are wheels.
  • neuronic 6y ago
    Because at the end of the day, no matter how great they are, they are just wheels.