I think at the moment the amount you have to pay for music through iTunes or Amazon's MP3 download service isn't attractive enough to the average users. In the

I think at the moment the amount you have to pay for music through iTunes or Amazon's MP3 download service isn't attractive enough to the average users. In the long term as publishers warm to the idea of selling their music digitally these prices will drop—in the short term though, services like Pandora and Spotify will be far more popular.