> Are there products out there that are very complicated and do the explanation effectively? Short answer ... no. If what you have is genuinely different then

> Are there products out there that are very complicated and do the explanation effectively? Short answer ... no. If what you have is genuinely different then you won't be able to explain it quickly. My suggestion is not to concentrate on what it does, or how it does it, but on the person's problem that will be solved. Do they know they have the problem? If so then highlight their pain, then promise to fix it. That provides the hook for them to want to know more, and to invest the next very small slab of time to see how you might be able to help. Try it on me, my email is in my profile.