Regarding Apple's relationship with privacy, I implore you to take a gander at these pages: https://apple.com/privacy https://apple.com/privacy (45 second read

Regarding Apple's relationship with privacy, I implore you to take a gander at these pages: https://apple.com/privacy https://apple.com/privacy (45 second read) https://apple.com/privacy/features https://apple.com/privacy/features (many minute read with links to whitepapers) I believe this goes well beyond following instinct, and at least for me does lead to a strong semblance of trust. They really did a doozy by not being upfront about Siri's contractors (I already knew so it didn't affect me personally), and they're hemming on E2E iCloud backups (perhaps for Availability, perhaps for China), but they continue to push the envelope on what usable security and usable privacy looks like. In addition; the iPhone 5s from 2013 is still getting security patches, as recently as March 24th.