Good question. Here's two reasons why this particular one report is making the rounds: 1) It's unexpected. Sell-side analysts inherently have a conflict of in

Good question. Here's two reasons why this particular one report is making the rounds: 1) It's unexpected. Sell-side analysts inherently have a conflict of interest as the parent company's bread and butter is investment banking/M&A advisory deals. They try not to issue "sell" reports since who wants to do business with a bank that is pessimistic about their future. 2) It's shocking. I don't think I have ever seen a bank issue a $1 price target on any (non-penny/non-fraud) stock. The last time I saw this was by a short seller (betting against Peleton). For a stock that's trading at $10+, saying this is akin to telling management, "we will probably never see you again so it's fine for us to say our goodbyes with working with you ever again." So what's in it for Evercore (the investment bank here)? If Evercore is correct, they just got some good PR in the investing community as the first ones to "call it" once the dust settles (and maybe fame under the "Financial Troubles (2020-)" section of American Airlines wiki page). Another related question though would be why the stock market jumps around in response to these "news" items if you trust that there is no new information that equity analysts get that isn't otherwise publicly accessible. Seems like people think that's bullshit though, or, they believe the analysts are smarter than them in terms of processing this public information. Regardless, whenever Goldman issues some report on a FAANG stock, expect some pretty big vol...