They also say "Netflix cannot be the first word in the application name. It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Ne

They also say "Netflix cannot be the first word in the application name. It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Netflix Manager”, etc." http://developer.netflix.com/docs/Branding http://developer.netflix.com/docs/Branding In their approved App Gallery are apps with names like "My Netflix" and "Search for Netflix"