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Your comment indicates just how successful Juul's marketing has been. You didn't know that Altria Group, Inc. owns a large stake of Juul.
by nathanaldensr 7y ago
Your comment indicates just how successful Juul's marketing has been. You didn't know that Altria Group, Inc. owns a large stake of Juul.
- LatteLazy 7y agoThere is a lot of ignorance around, and PR/Advertising works, so I understand why you'd think that of me. But consider the counter case for a moment. Altria didn't pay 13bn dollars, for just 35% of a company that is barely 5 years because they were confident did they? Hedging your bet is a sign of fear. And you generally still want the main bet to pay off. Altria would do better if Juul were banned, they'd lose 13bn but the rest of their portfolio would go up by considerably more than that.
- akiselev 7y agoWhen you have billions of dollars hedging is standard operating procedure, not a sign of fear. Anyone in control of that kind of money who isn't hedging their main source of revenue should be fired.
- wayneftw 7y agoHe means they have to move because they ARE big tobacco who, if they don't lobby the government, will be gone.