Or maybe so that ordinary people will continue to to trust them and people like me will start trusting them. They have a long way to go in my case but every jo

Or maybe so that ordinary people will continue to to trust them and people like me will start trusting them. They have a long way to go in my case but every journey starts with a single step, and this seems like the twelfth or so step from Googles side towards becoming trustworthy (but they still have a long way to go!) I think one shouldn't underestimate the business value of actually being a trustworthy vendor/business partner/SaaS company and while there are a few contenders that niche isn't too crowded for now :-)