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Having been to 18 conferences in the last 6 years I cannot imagine how online conferences are worth it. Meaning worth it for both viewers and speakers. This is
by ryanSrich 6y ago
Having been to 18 conferences in the last 6 years I cannot imagine how online conferences are worth it. Meaning worth it for both viewers and speakers.
This isn’t to diminish efforts to put on these events. However, it’s important to look at the motives behind conferences:
1.) boost your status as speaker - speaking at conferences can land you a new job, get you investment, etc.
2.) gaining insight that you otherwise couldn’t gain online as an attendee - hallway gatherings, random discussions, etc is why a lot of people go to conferences. The chance that you might catch that one expert in your field and pick their brain is high.
3.) acquire leads as an attending company - for conferences like re:Invent or Ignite you’re year is made by acquiring thousands of leads over the course of 4 days. I’ve seen companies spend $250k on a booth and close over $5m in sales just from one conference.
4.) build good will with the community as a sponsor - when people see you throwing money around sponsoring social events and after parties they tend to give you more attention. Companies do this ultimately to close more business.
Given those 4 motives, I don’t see how online conferences are a thing. Perhaps my definition of conference is too enterprise-y and narrow though.
- tasogare 6y agoIn research point 2 is key. I’ve been a presenter at an international conference that was done online due to the crisis, and it has nothing to do on the level of interactions in comparison to an on-site event. For established scientists conferences can rightfully seen as work-vacation and expensive social gathering, but for a newcomer it’s incredibly useful to be able to put a face on name’s, have a chat with a famous researcher and establish links informally.