They used incredibly sketchy, and probably illegal, marketing tactics aimed at minors: https://arstechnica.com/science/2019/09/juul-gave-presentations-in-school

They used incredibly sketchy, and probably illegal, marketing tactics aimed at minors: https://arstechnica.com/science/2019/09/juul-gave-presentations-in-schools-to-kids-and-the-fda-is-fuming/ https://arstechnica.com/science/2019/09/juul-gave-presentati...