I'm most interested in the comments about the effect of lowering the price to 99c. Personally the price point and ease of purchase is key for me; I'll pay up t

I'm most interested in the comments about the effect of lowering the price to 99c. Personally the price point and ease of purchase is key for me; I'll pay up to the cost of a cup of coffee for something if I think it will entertain me for a few minutes. As soon as the price point is over a cup of coffee I need to think for a little bit if I care enough to buy something, and most of the time I don't think it's worth the mental effort of deciding if I want something enough at that point. (As an interesting side note, indie PC games can cost two cups of coffee before I need to think about their purchase. That's just the valuation I fell into without planning.)