Honestly, I'm a little irritated by the breathless tone of the article. There's a happy medium to be had between being blithely unprepared and building a dooms

Honestly, I'm a little irritated by the breathless tone of the article. There's a happy medium to be had between being blithely unprepared and building a doomsday bunker stocked for the apocalypse. Building up a 30-90 day supply of essentials is neither unreasonably cautious (e.g. for a major earthquake or hurricane) nor unreasonably expensive. For those who enjoy camping, much of the gear, like camp stoves or solar lighting, can even serve a dual-purpose in the event of a disaster.