I don't know. Personalization was all the buzz about 8 years ago, but there have been very few (no?) success stories. Not to say someone might not get it right.

I don't know. Personalization was all the buzz about 8 years ago, but there have been very few (no?) success stories. Not to say someone might not get it right. But perhaps they won't. I'd rather bet on social than on personalized these days, as a concept that can be widely applied.