"Basically, taking out editors and marketers" When this becomes more popular and every publisher moves online, editors and marketers will be in in demand, beca

"Basically, taking out editors and marketers" When this becomes more popular and every publisher moves online, editors and marketers will be in in demand, because it will be difficult to get anyone to download/read your stuff without a marketing campaign behind it. The digital market is still in its infancy. "Book Publishers have survived the "piracy" of book trading for years" They've survived traditional trading, because it's not much of a threat, and it's physically limited. Anything digital can and is being pirated and as it becomes easier and easier to get things for free, markets will suffer. Newspapers have been the first real casualty and books will probably be next.