Our startup, www.getaround.com , is trying to tackle the challenge of the spread (and inefficiency) of the automobile. The concept is called peer-to-peer car s

Our startup, www.getaround.com , is trying to tackle the challenge of the spread (and inefficiency) of the automobile. The concept is called peer-to-peer car sharing, and is kind of a mix of Zipcar and eBay. We let car owners put their cars up for rent when the cars are normally sitting idle. We've created our own in-house hardware that allows for unlocking/tracking/monitoring of cars via smartphone or the web, and negotiated a custom insurance policy that lets us insure each vehicle in our system with a $1 million policy. The entire platform is designed to allow complete control of your car. Owners set the price they want to charge/hour. They can choose to offer special daily pricing or weekly. It's been pretty interesting so far.