I would have to think that if B&N is not selling the Nook for a loss, they're selling it for no profit. At $250 it's a lot more expensive than the $139 Kindle.

I would have to think that if B&N is not selling the Nook for a loss, they're selling it for no profit. At $250 it's a lot more expensive than the $139 Kindle. (It's color, but how much of an advantage is that in a reader that will mostly be used for the equivalent of paperbacks?) This is a razor/razorblade situation in a rapidly emerging market. If B&N is letting AMZN undercut them by even $1 more than necessary on the purchase decision that _defines_ which company a customer will buy their books from (and probably their next reader as well), they're idiots.