He did go through the proper channels: "At that point I snapped. VPs shouldn’t go publicly rogue, so I escalated through the proper channels and by the book. I

He did go through the proper channels: "At that point I snapped. VPs shouldn’t go publicly rogue, so I escalated through the proper channels and by the book. I’m not at liberty to disclose those discussions, but I made many of the arguments appearing in this essay. I think I made them to the appropriate people. ¶ That done, remaining an Amazon VP would have meant, in effect, signing off on actions I despised. So I resigned."