Hey thanks for your thoughts. I definitely agree that I don't necessarily look at the author's name to decide whether I like the article enough to upvote it - t

Hey thanks for your thoughts. I definitely agree that I don't necessarily look at the author's name to decide whether I like the article enough to upvote it - that's not really the point I was trying to make (I guess I didn't make it clear enough.) What I was trying to say is that when you come from a position of credibility which is not necessarily based upon the fact that people recognize your name, it makes people more likely to listen to what you have to say. While that point may seem obvious, I think the subtle part is that you can position what you write or what you produce to highlight the fact that you are a credible source. In essence, what I'm trying to get at is that beyond a snappy title, and blind luck, there are small changes that you can make to how you position what you produce to make it more likely to succeed. Enhancing your visibility and credibility is one of them.