>>If Amazon starts to lose top talent because they can't treat their employees with respect and dignity hopefully it will force them to change, and if it doesn'

>>If Amazon starts to lose top talent because they can't treat their employees with respect and dignity hopefully it will force them to change, and if it doesn't, hopefully it'll cause them to fail. >I personally think that's overly optimistic. You’d be surprised. There are a few dozen people at the Distinguished Engineer / Senior Principal level at Amazon. They have enormous influence on the organization. If more follow Tim’s example it will be felt across the company.