You can't promote something that sucks. Perhaps, but I think 'patio11's point was that even if the product is great, it could be worthless without the right ma

You can't promote something that sucks. Perhaps, but I think 'patio11's point was that even if the product is great, it could be worthless without the right marketing/promotion/SEO/etc. So you could be anywhere from 0% to 100% of the way there with just a great product.