I'm a huge fan of writing, especially as a form of technical marketing (or just personal branding). For my last startup, we tried paying a marketing firm to pos

I'm a huge fan of writing, especially as a form of technical marketing (or just personal branding). For my last startup, we tried paying a marketing firm to post articles and the results were terrible. Instead, I took a few hours each week and wrote very detailed (timely) articles about our backend technologies, use of different infrastructure products, etc. Those posts got 50-100x more views and a lot more interested customers.