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It probably actually costs them money, when all is done, to take that machine and get rid of it in a reasonably responsible way.
by jmull 7y ago
It probably actually costs them money, when all is done, to take that machine and get rid of it in a reasonably responsible way.
- deleted 7y ago[deleted]
- AdamCraven 7y agoPerhaps, but it reduces the size of the secondary market so consumers have less choice and may opt for a new one instead. This is the real advantage to Apple.
- lobotryas 7y agoExactly. Same reason why they offer free engravings.
- reaperducer 7y agoIs there a secondary market for a ten-year-old MacBook Air? I use a nine-year-old Air almost daily, but I don't think the vast majority of people would consider it viable, let alone pay for one.
- DanBC 7y agoEbay shows a load being sold for between £70 and £120. Here's one that has actual bids on it. (£106 when I post this comment). https://www.ebay.co.uk/itm/Apple-MacBook-Air-13-inch-Late-2010-A1369-ZOJHOB-A-2-13GHz-4Gb-256GB-Flash/133397522991?hash=item1f0f1caa2f:g:jDQAAOSwVD1eoK5s https://www.ebay.co.uk/itm/Apple-MacBook-Air-13-inch-Late-20...
- lukifer 7y agoThe silver lining of the "Apple Tax" is that machines retain value for an absurdly long time, even those which are verging on "obsolete".
- calaphos 7y agoIt's certainly to the same type of people who would buy a new product for 5x the price instead.
- mekster 7y agoIf it can install latest macOS, it's a good test machine to test the newest OS to see if it sucks or not.
- jmull 7y agoThere's no meaningful competition between new Apple products and ten-year-old Apple products. But if you want to talk about much newer machines, Apple doesn't offer good trade-in prices, so it still doesn't look like they are trying to beat out the secondary market. I think it's pretty clear the trade-in offers are a convenience they can provide more than anything.