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Since of those I will only buy a few items I can tell you the prices here, in NYC in a non-ethnic but non expensive supermarkets: * Cherry tomatoes when availa

Since of those I will only buy a few items I can tell you the prices here, in NYC in a non-ethnic but non expensive supermarkets: * Cherry tomatoes when available: $1.00/pt * Tomatoes: $0.99-$1.50/lb, right now up to $1.69lb * Onions: $0.59/lb * Honey crisps: $4.99/bag ( 5lb per bag ) * Baby spinach: $2.49/lb So the mass consumed vegetables are are about 2x the price of a local super market and they have $250 min. Try meats and fish and you see the similar level of markup. I think their business model is to provide single point logistics services covering ingredients to companies that take those raw ingredients and do value add ( restaurants ) and selling on credit. That model does not work if there are no buyers for the logistics service. I think should they be delivering to consumers, their competitor is instacart where the basked ends up being 20-80% higher than the same basked would be should it be filled directly in a supermarket. ( counting all the fees )

jefftk 6y ago
None of the examples you're listing are 2x; those are 1.4x, 1.6x, 1x, and 1.7x. The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why? (They also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart.)
- notyourday 6y ago
  1.4x - 1.7x is less sales which happen on perishables all the time >The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why? No idea. I don't even remember the last time I got onions for over $0.55/lb. > hey also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart. That's because very few consumers are getting this delivery though I'm with you, they are definitely competing with instacart.

jefftk 6y ago

None of the examples you're listing are 2x; those are 1.4x, 1.6x, 1x, and 1.7x. The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why? (They also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart.)

notyourday 6y ago
1.4x - 1.7x is less sales which happen on perishables all the time >The prices you're listing are also lower than what I see in the cheap grocery stores here, not sure why? No idea. I don't even remember the last time I got onions for over $0.55/lb. > hey also are delivering to consumers; we've been putting in a weekly order and it's a way better experience than Instacart. That's because very few consumers are getting this delivery though I'm with you, they are definitely competing with instacart.